Tag Apple

This Was Supposed to Be the Future. Make with the Jetpacks.

Not quite a personal jetpack, but still pretty neat. Ten years ago, if someone had told you that in the near future, your shoes would talk to your mobile phone as you run and that your phone would connect wirelessly with a pair of stereo headphones for music, all the while allowing you to play Scrabble with a friend who lives three thousand miles away in New York — you would have probably told them to leave some cocaine for the rest of us.

What’s even more shocking is that it all works together flawlessly, links to an online service to share and compete with others and is completely reasonable in price. It may not be a personal jetpack or teleportation, but sometimes you have to take what you can get. With respect to Apple in this scenario, it’s a testament to the restraint to adopt and innovate new and existing technologies to make complex ideas into simple and compelling features for the end-user. It’s not about being first to market or designing a device that wins on a spec sheet alone; it’s about offering features that translate into practical usability.

And speaking of usable futuristic technology gone mainstream, how about that iPhone 4 FaceTime ad? Or Face/OffTime, if you will.

The Sad Tale of Palm and webOS – Part 1: Business and Marketing

Palm Pre Plus - App Image
Palm holds a soft spot in every gadget geek’s heart. I’ve been a fan since my first Palm device, the Palm III — perhaps the first device that showed me where things were headed and the potential of mobile computing. It was followed with a Sony Clie (a palm licensee), a Treo 600 and a few others. But Palm faced a problem in that the operating system was stagnating. While Windows Mobile, albeit less user friendly, was innovating at a solid clip and was the software powering some of the most compelling mobile devices of the mid-2000s, Palm was finding any way they could deliver rehashes of the same device running Palm OS 5. That version, which powered the Treo 600, 650, 700p, 755p and the Centro, a device that up until last year was still sold by the major US carriers, was introduced in 2002.

The company had many challenges ahead of it as BlackBerry hit the big time, securing not only the enterprise and SMB markets but also achieving success in the consumer space with the Curve and Pearl models, and Apple who released the iPhone in 2007 which spelled doom for last generation touch devices like the Treo.

In January 2009, Palm announced its answer to the competition and placed its future in the hands of its new webOS software. Early adopters and investors seemed impressed but unfortunately it failed. Palm was acquired by HP (HPQ) on April 28th, 2010. The failure is three fold: business and marketing, software, and lastly hardware. In this post, I’ll cover the business aspects of the situation.

Palm chose Sprint Nextel as their launch partner of the device in 2009. The exclusive launch partner. It made sense, somewhat. Sprint was still hemorrhaging customers because of its divided attention after the Nextel acquisition, lackluster customer service, and deficit of focus. Palm expected that it could divide marketing costs with Sprint, receive more prominent placement in stores and have the Palm Pre, the first webOS device, serve as the flagship device for Sprint’s rebranding campaign. Having announced the device five months before it would actually ship, the hype machine was in full force and many were hopeful for its resurgence. Palm was trading at $1.42 as of December 8th, 2008 on the NASDAQ and by the launch of the device, it was at $13.01 in early June.

The single carrier exclusivity strategy was ill-fated. It limited the audience of the Pre to just too few consumers. In the quarter leading up to the release of the device, Sprint reported that it had lost 1,250,000 postpaid customers, 531,000 from the Sprint CDMA side of the business. That meant that at launch time, Palm had an possible embedded sales base of just 25.3 million customers, because remember, even though Sprint had 49.3 million subscribers, only a little over half are on post-paid CDMA contracts. Sprint led the industry in the worst way possible with 2.25% postpaid subscriber churn. Sprint bet, and most likely made concessions for the exclusivity, to draw in and keep high-ARPU smartphone users who would want the Palm Pre.

Yet Palm, even riding the wave of pre-CES hype in 2009, didn’t have a magical and lust-worthy device like the iPhone which would lead to customers ditching their old wireless providers in droves. Apple didn’t have that problem; even though they were new to the phone business, they picked a huge carrier and had a built in audience that would pay an early termination fee just because Steve Jobs blinked in their general direction. Palm had no such luxury, and they blew it. It wasn’t until the following CES in January 2010 when Palm announced the device would land on its second US carrier, Verizon Wireless, which would prove to be too little too late as the momentum in the smartphone space had shifted to Android and BlackBerry for other carriers and to iPhone for AT&T.

Reddit Secret Santa 2009 – Oh my.

This year, kickme444 and an assorted group of Redditors decided to put together one of the largest communal holiday gift exchanges on the internet for the Reddit community. This was no slap-dash operation, it led to the creation of redditgifts.com with over four thousand members participating in the exchange. You can read more about it at the website and on the /r/secretsanta subreddit. And yes, I finally sent mine today, so please stop sending me guilt-inducing emails, kickme444.

Today, I received a nondescript brown parcel from the UPS guy. Little did I know that it was in fact my Secret Santa gift. Please join me in the unboxing, don’t skip to the end – spoilers stink.

Will do.
Sure thing, internet stranger.

It's a book.
It’s a book. Not another copy of “Freakonomics”, please.

Meyer Recycling.
This poorly written dialogue looks familiar. I’m glad somebody finally found a good use for a printed copy of Twilight.

Eclipse by Stephanie Meyer
Sh**, it’s the third Twilight book. Dick move, sir.

What It Looks Like – New Matte 15" MacBook Pro

When Apple announced the unibody MacBook Pro, I ordered one immediately after to replace my aging MacBook Pro. It was a great machine except for the new screen design that Apple adopted, a LED-backlit LCD seated behind a sheet of thin and highly reflective glass that made outdoor use and work in bright environments nearly impossible because of reflections.

Luckily, this week – Apple decided to offer a matte “anti-glare” display option on the 15″ MacBook Pro. I purchased one Friday night from the Apple Store and am posting a few pictures here since it seems to be mildly elusive and CTO MacBook Pros from the website haven’t shipped yet. Thus far, I’m really enjoying it. Take a look below.

MacBook Pro 15" Matte on Flickr

It looks very similar to the pre-unibody MacBook Pro. Wider bezel than the 17″.

MacBook Pro 15" Webcam and Bezel on Flickr

You can find more pictures over on my Flickr photostream.

What Apple has contributed to music…

Logic 8

I won’t begin to claim that Apple reinvented the music industry or make any sweeping claims, but it must be acknowledged the impact that this company has had on the the creation and consumption of music. With iTunes + iPod, Apple introduced a new and simple way for the younger generation to experience their music. Physical media was obviated through the digital distribution channels that were created through the iTunes Store. As of the last reported quarter, Apple has sold over 170,000,000 digital music players worldwide. Other consumer electronics manufacturers attempted to break into the market for digital music like Rio, Creative and iRiver – yet Apple succeeded because of attention to ease of use and aesthetics. As of January 2009, nearly all tracks on the iTunes Store are free of DRM. OTA song downloads to mobile devices is now possible without a premium price.

Apple, on the both the professional and consumer level, has simplified the creation of music. Through applications like Logic Studio (acquired IP) and the in-house developed Garage Band, creating music from pre-recorded loops and real instruments is approachable to the masses. Through the iLife suite of applications, Apple did not position Garage Band as a niche product – by offering it for free on each and every OS X machine, it took the position that music is not an exclusive art. The latest edition offers interactive lessons from renowed artists to extend this metaphor to helping anyone take on an actual instrument. No other company has done anything of this magnitude (reference the next entry).

UI Design and Microsoft Windows

Four days ago, Microsoft unveiled the pre-beta of Windows 7 at PDC and offered up quite a few user interface changes meant to streamline the aging operating system. What they came up with was a taskbar that mimics the styling of the KDE on Linux and further extends the broken window preview concept introduced in Vista. Needless transparency is at every corner, another UI metaphor taken the the extreme since the introduction of Vista; and of course, more ideas from OS X have made their way into Windows, although implemented less intuitively.

I want to take a bit of time to really nail down the problems that Windows has with usability and UI design that seem to never be addressed, or just seem to get worse with each revision. This is not meant to be the usual Windows v. Mac argument that happens so often — rather, it’s a summation of the fundamental interface issues that plague Windows and prevent it from being a truly usable operating system.

One thing that OS X, and iPhone in particular, have demonstrated is a full understanding of the spatial relationships that must exist in computing. While the animations and visual effects present in Mac OS make for a great in-store demo, they serve a greater purpose – they’re visual cues that show where windows emerge from and move away to, as well as establish relationships between the windows themselves. Perhaps the quintessential example of this is Exposé. When using Exposé, you can easily view the desktop, all application windows, or just the windows related to the foremost application. It’s a useful feature that is implemented perfectly. When invoking the ‘view desktop’ key, all windows visually slide to the corners of the screen and the corners dim to reflect the temporary view scenario.

Viewing all windows or a single application’s windows dims the background, bringing focus to the windows you called upon. Each window slides into view so you know where it came from and where each will return once you’ve completed the interaction. Exposé takes a difficult UI design issue and offers an elegant and simple solution that works better than in any other OS I’ve seen to date. Minimizing and maximizing windows to and from the dock illustrate the same concept of spatial relationships and managing lots of individual windows in a graceful manner.

In the same vein, Windows suffers from one key UI design flaw – it is incapable of hiding applications. Windows offers no way to simply “hide” an application and its windows, nor does it offer a simple way to minimize a single window. This is crucial to being able to use more than a handful of applications at once and maintaining an uncluttered workflow. For example, say I’m using three Microsoft Office programs, Firefox, iTunes and Skype. In this scenario, each application has two windows open, so we have twelve windows in total. I want all of these applications open, but not all of them are relevant to the task at hand, so I’d generally have to minimize everything in Windows and rely on Alt+Tab to let me work. The taskbar would be full of individual windows squished together and navigating around is just plain cumbersome. Vista made this slightly easier by adding window previews into the application switcher, but the UI problem remains. Mac OS and other desktop environments have solved this long ago by allowing one to simply hide an application and all related windows, via menu item or keyboard shortcut, such that they aren’t visible until called upon from the dock and won’t show up in Exposé. It’s a simple idea that makes using ten to fifteen applications at a time extremely easy. Without this, Windows remains particularly unwieldy when the information you need is scattered in different programs and you have five or more Explorer windows open.

Which leads us to the culmination of the problem: Windows wasn’t originally designed to multitask effectively. As it stands, Windows retains the antiquated taskbar that lives at the bottom of the screen which becomes nearly unusable once you amass more then six windows open at a time. Some developers have tried to get around this problem by offering the option to minimize to the system tray, but it still reflects a generally poor and ill-conceived interface design. The answer to this is not increasing screen real estate as many suggest – this only encourages continuing a poor design paradigm from Microsoft. Windows has never had a great way to organize and present multiple windows. When Windows 95 came out, the taskbar and Start menu were revolutionary as a way to keep different processes in check and accessible quickly, but the flaw in the ultimate utility of this was exposed when protected memory and powerful computers made multitasking possible and painless. In its current form, the threshold of how many applications one can use at a time quickly is rather low. Some may argue it’s that there isn’t a need to keep programs open, but that is an idea borne of the usability limitations inherent in Windows.

And this speaks to the general problem that Microsoft faces today – they’re unwilling to innovate. Microsoft has such a large install base worldwide that breaking compatibility and instituting a more functional UI would draw ire from business customers and users that are set in their ways. Apple faced this same issue with the transition from OS 9 to OS X but they solved it in the most logical way they could which was allowing users to continue to boot the older OS for legacy applications. The reason that I feel this isn’t such a big problem for Microsoft is their success in the virtualization market. With Windows Server 2008, they included Hyper-V which is their superb virtualization environment where you can create virtual machines and run any x86 or x64 OS you wish. If Microsoft truly wanted to fix Windows and create a 21st century OS, they would redesign Windows and offer virtualization of Windows XP and Vista environments for older applications that haven’t been updated. This is the way enterprise has dealt with the interfacing with older database systems that don’t fit in their current infrastructure and it’s why Citrix is company with yearly revenue measured in the billions of dollars. Microsoft has demonstrated that they try to keep backwards compatibility when they can, but programs still break between revisions of Windows yet and there is little payoff in terms of security and usability. To put it plainly, Microsoft needs to quit ‘half-assing’ change and pull an Apple.

Apple and the Missing PowerBook Successor


“I missed you too” – on Flickr by süńdāyx

I’m disappointed with Apple. I’ve been using their machines since I was four years old and have been buying them personally for the past seven. It has been my preferred platform of choice and I’ve never been unhappy with the hardware choices available to me until now. I see a glaring hole in their portable line-up, a small prosumer notebook. This void had been previously filled with the 12″ PowerBook but has never been replaced since its discontinuation in early 2006. One might suggest the MacBook Air as it’s successor, but that’s not paying attention to what the 12″ PowerBook was – a small, lightweight notebook that made almost no compromises in performance and connectivity to achieve it’s minuscule footprint. I do not mean to suggest that there is not a spot in the marketplace for a thin and light MacBook Air, however it’s clear that Apple is leaving money on the table from consumers like myself searching for that elusive perfect computer in a perfect size.

But I have a dream. A dream where there is a speedy and capable notebook running Mac OS X that fulfills these wants and needs. All Apple needs to do is build it. I’ve taken the liberty of drawing up spec. sheet of what this computer should be. I give you, the perfect laptop…

MacBook Pro (13″) – Coming Soon from Apple

  • 13″ 1440×900 LCD (LED-backlight)
  • Discreet Graphics (Dual-Link DVI)
  • Intel Core 2 Duo (Montevina)
  • 2-4GB DDR3 1066MHz RAM
  • 64-128GB Solid-State Disk
  • Gigabit Ethernet Networking
  • 802.11N Wireless Networking
  • Integrated Sprint/AT&T WWAN
  • Bluetooth 2.1 + EDR
  • iSight Webcamera
  • Backlit Keyboard
  • 9-Cell Battery*
  • SDHC Reader

This would not require a feat of engineering, although I’m certain that Apple could work their usual magic and include some tremendously innovative features in this notebook. These features exist in many notebooks available today (such as the Sony VAIO SZ, ThinkPad X200/300) but prove to be flawed choices as they do not run OS X and lack the polish I expect from a laptop, which is why I’m an Apple buyer in the first place. An optical drive? Who cares about an optical drive? The world’s thinnest notebook? I don’t need it. Simply put, I want a small and powerful laptop that can handle a long day of on-the-go use and be backed by the operating system I can’t live without.

* To keep with the svelte and clean design of Apple notebooks, a smaller battery can be included and the larger 9-cell high-capacity battery would be left as a CTO option.

iTunes Visualizer – Seven Years Later

Many years and many software updates ago, the iTunes visualizer was a very prominent feature of the application. It was used in television ads to illustrate the power of the iMac G3 coupled with the the iTunes jukebox/CD-burning application that was miles ahead of MusicMatch and Windows Media Player. However, as the version number climbs for iTunes, the visualizer has declined in importance, cast away and buried in the ‘View’ drop-down.

When using the visualizer on a current Intel-based machine, the visualizer operates fine (ignoring the fact that it hasn’t changed since 3.0) and is mesmerizing as always. However, could somebody give me a reason why a task that was a cake-walk for a 500Mhz G3 from seven years ago is consuming 126% of the available CPU cycles from a Core 2 Duo portable?

(click to view full-size)

(click to view full-size)

Are they running the old visualization code from the PowerPC version in emulation? What on earth can make this so taxing on the CPU? For reference, I’ve embedded the thirty-second spot Apple ran in 2001 for the iMac G3 – great ad by the way.

DRM! Silverlight! Yes!

Silverlight: Yes please!

In order to watch a few events of the 2008 Olympics that I wanted to see from nbcolympics.com, I was forced to install Microsoft Silverlight on OS X. I had resisted for quite a while, but I guess the Beijing Olympics are the huge foot in the door that Microsoft has been looking for. After installing, I was pleased to see that there is a whole freaking tab just for digital rights management. I’m glad that the competitor to Adobe Flash makes it clear out of the gate what it’s about – keeping the content provided in control and a user experience second. Kudos.

Customer Service Success: Backcountry.com

It’s rare that I’m ever extraordinarily pleased with customer service, but this afternoon, I was. While there are a few online stores that I frequent and am quite satisfied with such as Amazon (Prime!), Newegg and Apple; very few actually surprise me like Backcountry.com did. As usual with almost everything I ever order, I missed the UPS delivery attempt – but before I got home to see the dreaded yellow sticky, I received this email about the order…

Hi Carlos,

Thought you’d want to know – we just got word of a slight delay with your shipment. We hate waiting for new gear too, but it’s always better to know what’s up than be in the dark.

So here’s the deal: your package is on its way with a modified delivery date. The report from UPS says that since you were not available for delivery, UPS will make a 2nd attempt very soon.. To get the full details on your shipment’s progress, call UPS at 800-742-5877. We appreciate your patience, and can’t wait to get that brown box full of gear into your hands.

When you touch base with UPS, have your tracking number and order number handy to make your call quick and effective. We already did the legwork – check it out:

UPS Tracking Number: 1ZR7V93XXXX655XXXX
Backcountry.com Order Number: 44XXX62

I’ve never received a notice from a retailer after the order has shipped before. They went one extra step to make sure that the customer is aware of the status of their package rather than leaving it to them to dig up the tracking number had UPS not left a note. Good on Backcountry, and I anxiously await my new laptop messenger bag.

The problem with Windows software developers.

The independent and smaller software developers for the Mac platform are the best in the business – they’re committed to the operating system and identify with the experience that the end-user has come to expect. On the Windows side of the aisle, this isn’t the case. Windows developers, as a community, seem horribly fragmented and do not identify with the same goal. Each brings a product to market to fulfill a gap they believe they can fill, however just how an application will work and interface with the system and other software is almost always an afterthought. Consistent GUI? What’s that? Every program believes that it either will look as bland as possible or it will try and reinvent the wheel yielding a clusterfuck of a UI.

This morning, I was looking for a Quicksilver-inspired Windows application to use in my coming experiment (details to come soon – I have to check with Amnesty International to verify whether or not it falls in the realm of torture), and I found a new one that tries in their own special way to do the same. Dash is one that really caught my attention as it seems to best capture the basic nature of Quicksilver’s search, but it led me to another facet of the Windows developer problem which is how they market their software. Take a look at the seven reasons they suggest I use Dash at their product page. Item two on that list (because everyone loves reading lists) is “Reduce Repetitive Stress Injury”. Seriously, go look, I’ll wait… Rather than the pithy “act without doing” tagline adopted by Alcor, the developer of Quicksilver, Dash takes it in the opposite direction and is positioning this as a marvel of modern medicine. I say this in jest, but the problem is that it’s not addressing a problem they can solve or the strength of their product – it strikes me as something they pulled out of their butt to fill the empty space on the site.

And then there’s price. Dash is set at $50.00 except if you purchase now, you can get their “pre-release offering price” of $19.95 saving you $30.05. Let’s skip right past how this is on par with infomercial level “buy in the next thirty minutes and get a second free!” silliness and look at how it’s they’re establishing value. Software isn’t designed to be inexpensive and offering excessive discounts can make it seem as though you’re diminishing the worth of a product; a great example of this is Transmit from Panic Software for the Mac – it’s an FTP client, but it’s billed as the FTP client. As such, Panic doesn’t discount the software to entice those who undervalue what they offer, which is a fantastic user experience and just well-designed software. Cyberduck and Fugu are free, but I saw the value in the product that made $29 palatable. What the makers of Dash are doing is, in my opinion, either mispricing their product or using used car salesman tactics to win over customers. Ignoring the fact that Quicksilver, a vastly superior product to this knock-off, is completely free – Dash is selling an application at their ‘regular price’ that pushes it into the range of what full-fledged productivity apps cost. Launchbar, a product similar to Quicksilver for Mac is priced without the gimmicks, at $19. Fair.

I could continue, but for the sake of brevity, I’ll end this here. Windows developers and software vendors have so much to learn from the Mac developer community about creating better applications, but even more importantly, about marketing. If it can be summed up in a sentence or two, it would be this – stop selling simple consumer apps the same way Microsoft and Oracle sell enterprise CRM software. Home users don’t want to see how many different ways you can say the same thing on your “features” page, they want to see you solve a problem they have and do it elegantly.

Wallet has corrupted my data for the last time.

For quite a while, I’ve been an advocate of the wallet/data security application “Wallet” by Waterfall Software for OS X. It has a quick and simple interface with great security and is very reasonably priced at $14.95. However, over the two years or so I’ve used it, it’s been a smooth ride other than for the fact that it will randomly refuse to open my .wallet database. Since I’m usually rather proactive with backups in SuperDuper, I could quickly revert back to a working version and shrug it off as a random computer glitch. It’s not like Microsoft Word or Pages hasn’t eaten an important paper once or twice before…

Early last week, the same problem occurred again – however I do not have the luxury of a recent backup to revert to. My most recent was from the beginning of June and I had made significant changes to the entries in the database since then. I emailed customer support from the Wallet developers and ten days later, I’ve heard absolutely nothing. As such, I’ve spent the better part of a day resetting various passwords via e-mail and reentering data into my new password/data management application of choice, 1Password.

1Password takes a much more logical approach to storing this data. It uses the existing secure keychain feature of OS X and repurposes that in a powerful interface. In my week of toying with it, it has worked quite well and is looks like it will be far more flexible a solution than Wallet for organizing and securing data. To migrate the old backup over, I exported the database as a tab-defined text file and imported it into 1Password. A cursory amount of reformatting of the data fields and notes and I’m good to go. My only concern is the GUI isn’t as pleasing to the eye as most other applications for OS X, but it could look like Lotus Notes on OS 9 for all I care as long as it works reliably.

My advice is that other Wallet users out there either keep ridiculously frequent backups of their database or to switch over the 1Password. I have no regrets at all about purchasing 1Password which is more than I can say about Wallet.