One of the huge benefits of having moved to San Francisco last fall is that I get to attend all the neat things that are hosted here. This week was the Macworld Conference and Expo 2011 at Moscone West presented by IDG. While it seemed like a smaller vendor showing than I’ve seen or heard of in the past, there were still plenty of great things to see. OmniGroup had a huge booth where they hosted Q&A sessions and product session; HP, SMART, Fujitsu, Nuance, HyperJuice and others also had a big showing but Canon, Adobe and others were no shows. But, on the upside, Macworld (the magazine) had many of their editors and staff on stage at Macworld Live to host a few panels, including a great one on ‘Future of the Mac’ with John Gruber. I’ve posted the photos I took onto Flickr and added them to the event pool.
iPhone, Verizon, Android, and the Carrier Model
Tomorrow, the wireless arm of Verizon will announce at a press conference in New York City that they will begin a CDMA version of Apple’s iPhone 4. This will end forty-two months of exclusivity in the US the device has had with AT&T Mobility. It will mean that Verizon is able to stem customer defection to AT&T for those wanting iPhone, will increase ARPU and data adoption, and cost AT&T in subscriber growth and post-paid customer churn. But that’s not what makes this announcement interesting. iPhone is important for many reasons, but it unique insofar as it has revealed quite a bit about the carrier relationship with subscribers and handset makers that was never a point of focus when the market was filled with dime-a-dozen flip phones and clunky email devices.
It’s rumored that when Apple first set out to partner with a US mobile carrier for its first foray into making a phone, it went to Verizon Wireless. This partnership was, of course, not to be — but why? It’s a story of control. Both Apple and Verizon are notorious for their need for control. Verizon has never seen itself as one to be a dumb pipe or merely a service provider. Nearly every device that has been released for use on their network has been branded and customized through and through to offer an experience that puts its services from and center (e.g., VCAST media stores, branded LBS products, mobile web), often at the expense of ODM (original device manufacturer) provided functionality. Even basic messaging products were rebranded to fall in line with their TXT/PIX/FLIX unified branding strategy. Smartphones were no different, and even presently sold handsets have undergone the same treatment where devices include the Verizon suite of “value-added” products that lead back into its walled content garden. iPhone, in all its iterations with AT&T and across the globe, are not this way. Software update schedules and functionality are managed by Apple and the carrier interference ends at the network backend for things like Visual Voicemail.
But it’s unfair to place Verizon under such scrutiny for how they managed their phone lineup and the device software. AT&T is in many ways the same with their Media Mall/AppCenter and similarly branded services. Sprint and T-Mobile too. But on iPhone, this wasn’t the case. Even when AT&T brought some of their services like its cobranded TeleNav offering to iOS and Family Map, the devices weren’t permitted to be preloaded on the device, but rather had to be downloaded from the App Store.
The phone is pristine from the consumer perspective, as though it managed to make it out of the wild without any battle scars from the carriers. iPhone bears no carrier marking on it to mar the clean design, and the software is all Apple. And it is this that defines the experience that smartphone buyers allude to when they express interest in iPhone by brand rather than fully articulating what about it is better. It has been doubly vexing for competing carriers to fully counter the demands by subscribers for why it isn’t available on their network. That is, because Apple has marketed it in a way that is carrier independent. They promoted an experience that customer’s could expect but didn’t tie it to their launch partner. It’s a phone that happened to be on AT&T, but it wasn’t an AT&T iPhone. For most, they thought it was like an iPod in that sense. CDMA, GSM, EV-DO Rev. A and HSPA+ are not things the average consumer worries about, and they shouldn’t have to.
In that sense, iPhone was a revelation about how Americans bought phones and how they carrier model was subject to change. Before this device, customers didn’t take the time or ever need to know that the BlackBerry 8310 was an AT&T exclusive with GPS but the 8320 had WiFi on T-Mobile, and that Verizon had the 8330 which had an unlocked location radio. They just walked into their carrier’s retail location when their two year was up and saw a BlackBerry there and were satisfied. It was around the time of the iPhone debut that phone exclusivity because a big deal in the US. Verizon scrambled to find something that would appease customers; this ended up being the colossal dud known as the BlackBerry Storm and Storm2, both exclusives to them in the US. AT&T currently holds an exclusive on the BlackBerry Torch for the time being.
And then there’s Android. While this deserves an article in and of itself, it’s necessary to briefly touch upon it. After the failure of the BlackBerry Storm to satisfy customers wanting a touch screen device on Verizon, they bet the farm on Android, Google’s iOS competitor that had been first commercially released in the G1 on T-Mobile. In October of 2009, Verizon, Motorola and Google announced the Droid A855, the first successful Android based handset to fall into consumers’ pockets. It was fully featured at the time, had strong branding licensed from LucasFilm, and an healthy advertising budget. Droid from Verizon was truly the first device that was at least 70% as good as iPhone, and for most people that was enough. But the interesting data point from here relevant to the carrier discussion is how Droid for Verizon was introduced in marketed.
DROID. When you read that, you knew it meant Android but you thought Verizon. And that’s how the story gets interesting. On marketing material and ads, you see the device but you’re shown it as though it was a Verizon product. It’s not the Motorola A855 Droid. It’s Droid on Verizon (from Motorola). And it was smart, because the Droid branding was not for just one device, it was for an entire class of phone that evolved with a new model every three months. But Android as an OS and concept became popularized as Droid even if it wasn’t on Verizon. And better yet, it worked because if you were to poll a random sampling of the public, a significant percentage would tell you that Android is a Verizon product. It’s epitomized by the launch event for the original Droid device in which the corporate logos were arranged, from left to right: Verizon, Motorola, Google.
You can’t count on that happening this time around. iPhone is not a Verizon property, it’s an Apple device that will run on Verizon’s voice and 3G data network. It will not be an LTE-capable device. It will not carry a Verizon logo, a checkmark, or a red and black splash screen before boot. Verizon knows this, and it’s why they’ve spent so much to differentiate themselves through marketing to position themselves as the market leader in reliability and overall coverage because the differentiation will not be on the device level. Even when it was taking on AT&T and its most popular device, it never sought to convey that the iPhone was a bad product (save for the ill-fated iDont ad), it was that it was on a sub-par and over-saturated network. That will change tomorrow.
And things just got a whole lot more interesting for Android ODMs that were relying on people who won’t or can’t leave Verizon, who now can get the device they actually wanted.
Howto: Your Data, Everywhere, In Sync
Keeping your data organized is hard. Keeping your data organized across many devices is harder.
Today, I’m going to show you how to keep your calendar, contacts and email in sync across devices using Google as the glue. As a bonus, I’ll even tell you how to have your files and notes everywhere too. Be advised that some of the puzzle pieces here are subscription based and cost money — things that work well usually do.
My data is stored across three applications on OS X: Mail, iCal and Address Book. They’re simple, fast and to the point. Email is painless to access across devices because of IMAP and its quick using IDLE, but calendar and contacts get tricky. Address Book is unique insofar as it has built-in support for Google syncing out of the box. It does, however, have a knack for forgetting to continue syncing after a while. iCal is the big one for most people and there are ways to rig syncing for free using CalDAV and tools like Calaboration. It quickly becomes a mess and is beyond most people; be sure you have backups of your data before trying.
With your Gmail or Google Apps email account, you’ve already got Google Calendar and Google Contacts. With these, you’ll be able to access contacts and calendar using any web browser, as well as push syncing on Android smartphones and iPhone.
Getting your data into Google’s cloud services is simple with the help of Spanning Sync. It installs on your Mac(s) as a preference pane that coordinates hourly syncs to Google of your iCal and Address Book data. Pricing is fair at $25/year or $65 for a lifetime subscription. Their pricing model is per Google account rather than per device which is a plus if you have more than one Mac.
Prior to starting your first sync with this, it’s always a good idea to backup your data. You can do this in both iCal and Address Book easily by going to File > Export > Archive in each program. Syncing can get messy and having backup takes a few seconds and saves hours of headaches.
Go ahead and start your first sync, it’ll take a while depending on how much data you have. Upon completion, explore iCal and Google Calendar and make sure events are linked to the correct calendars and that any recurring events are as they should be. For your contacts, compare the number of contacts in Google Contacts to the status bar’s count in Address Book. Everything matches up? Great. We’re half way done.
With respect to mobile devices, I have two to worry about: an iPhone 4 and a Droid Incredible (Android 2.2). Since we’re in the Google ecosystem now, the Android part of the equation is simple. Log into the Gmail or Google Apps account and enable syncing for all three categories (Calendar, Contacts and Mail). You’re data is set once you see the icon disappear in the notification bar.
Now onto iPhone. Most people are syncing their Gmail and Google Apps with iPhone incorrectly, perhaps because they don’t know there is a better way. Google has licensed Exchange ActiveSync from Microsoft and uses this as a simple way to get comprehensive PIM syncing working on iOS as part of Google Sync. What you’ll need to do is set up a new mail account in iOS 4. Select “Microsoft Exchange” as the type, use your Gmail username or full Google Apps address as the username, leave the domain blank and use “m.google.com” as the server address and you’re set. Ignore any certificate warnings that pop up and ensure SSL is checked. Give it a few minutes and your data will be synced to iPhone as well. One benefit you’ll notice about this method for accessing Gmail, other than it now syncs your contacts and calendar too, is that mail is now delivered via push instantly. Nifty.
Here are some other steps you may or may not need to worry about. If you have multiple iCal/Google Calendar calendars, you’ll need to manually turn on syncing of these for iPhone as by default, only your initial Google Calendar gets access via Exchange ActiveSync. Go to m.google.com/sync on your iPhone, tap on “Calendars”, and add a checkmark to those you want on your device. You’d also want to disable syncing of your contacts and calendars when linked to iTunes since that will have been obviated by over-the-air syncing. Lastly, for Google Apps users, Google Sync needs to be enabled in order for this to work. You can do this by logging into your “Manage this domain” control panel, clicking on “Service settings” and then “Mobile”. Check the box next to “Enable Google Sync” and you’re set.
One more thing about iPhone and Google via Exchange. When you add new contacts to iPhone, be default it will save them to the phone only in its own address book. Go to “Settings”, “Mail, Contacts, Calendars”, scroll down to “Default Account” and change it to your Exchange ActiveSync account.
That’s it. Your contacts and calendar and mail are all syncing over the air, accessible across your Macs, on the web, and on your mobile devices all the time. Changes on one reflect on the other and you don’t have to worry about plugging in your iPhone for anything other than adding music and updating podcasts.

I’ll cover text capture and file access later this week, but it’s easy: Simplenote for web and iPhone, Notational Velocity for Mac and Andronoter on Android. Don’t touch Evernote with a ten-foot clown pole.
This Was Supposed to Be the Future. Make with the Jetpacks.
Ten years ago, if someone had told you that in the near future, your shoes would talk to your mobile phone as you run and that your phone would connect wirelessly with a pair of stereo headphones for music, all the while allowing you to play Scrabble with a friend who lives three thousand miles away in New York — you would have probably told them to leave some cocaine for the rest of us.
What’s even more shocking is that it all works together flawlessly, links to an online service to share and compete with others and is completely reasonable in price. It may not be a personal jetpack or teleportation, but sometimes you have to take what you can get. With respect to Apple in this scenario, it’s a testament to the restraint to adopt and innovate new and existing technologies to make complex ideas into simple and compelling features for the end-user. It’s not about being first to market or designing a device that wins on a spec sheet alone; it’s about offering features that translate into practical usability.
And speaking of usable futuristic technology gone mainstream, how about that iPhone 4 FaceTime ad? Or Face/OffTime, if you will.
What is iPad? What was Newton?
Apple – What is iPad?
Original Airdate: May 12, 2010
…and, “What is Newton?” circa 1994.
What It Looks Like – New Matte 15" MacBook Pro
When Apple announced the unibody MacBook Pro, I ordered one immediately after to replace my aging MacBook Pro. It was a great machine except for the new screen design that Apple adopted, a LED-backlit LCD seated behind a sheet of thin and highly reflective glass that made outdoor use and work in bright environments nearly impossible because of reflections.
Luckily, this week – Apple decided to offer a matte “anti-glare” display option on the 15″ MacBook Pro. I purchased one Friday night from the Apple Store and am posting a few pictures here since it seems to be mildly elusive and CTO MacBook Pros from the website haven’t shipped yet. Thus far, I’m really enjoying it. Take a look below.
It looks very similar to the pre-unibody MacBook Pro. Wider bezel than the 17″.
You can find more pictures over on my Flickr photostream.
What Apple has contributed to music…
I won’t begin to claim that Apple reinvented the music industry or make any sweeping claims, but it must be acknowledged the impact that this company has had on the the creation and consumption of music. With iTunes + iPod, Apple introduced a new and simple way for the younger generation to experience their music. Physical media was obviated through the digital distribution channels that were created through the iTunes Store. As of the last reported quarter, Apple has sold over 170,000,000 digital music players worldwide. Other consumer electronics manufacturers attempted to break into the market for digital music like Rio, Creative and iRiver – yet Apple succeeded because of attention to ease of use and aesthetics. As of January 2009, nearly all tracks on the iTunes Store are free of DRM. OTA song downloads to mobile devices is now possible without a premium price.
Apple, on the both the professional and consumer level, has simplified the creation of music. Through applications like Logic Studio (acquired IP) and the in-house developed Garage Band, creating music from pre-recorded loops and real instruments is approachable to the masses. Through the iLife suite of applications, Apple did not position Garage Band as a niche product – by offering it for free on each and every OS X machine, it took the position that music is not an exclusive art. The latest edition offers interactive lessons from renowed artists to extend this metaphor to helping anyone take on an actual instrument. No other company has done anything of this magnitude (reference the next entry).
Apple and the Missing PowerBook Successor
I’m disappointed with Apple. I’ve been using their machines since I was four years old and have been buying them personally for the past seven. It has been my preferred platform of choice and I’ve never been unhappy with the hardware choices available to me until now. I see a glaring hole in their portable line-up, a small prosumer notebook. This void had been previously filled with the 12″ PowerBook but has never been replaced since its discontinuation in early 2006. One might suggest the MacBook Air as it’s successor, but that’s not paying attention to what the 12″ PowerBook was – a small, lightweight notebook that made almost no compromises in performance and connectivity to achieve it’s minuscule footprint. I do not mean to suggest that there is not a spot in the marketplace for a thin and light MacBook Air, however it’s clear that Apple is leaving money on the table from consumers like myself searching for that elusive perfect computer in a perfect size.
But I have a dream. A dream where there is a speedy and capable notebook running Mac OS X that fulfills these wants and needs. All Apple needs to do is build it. I’ve taken the liberty of drawing up spec. sheet of what this computer should be. I give you, the perfect laptop…
MacBook Pro (13″) – Coming Soon from Apple
- 13″ 1440×900 LCD (LED-backlight)
- Discreet Graphics (Dual-Link DVI)
- Intel Core 2 Duo (Montevina)
- 2-4GB DDR3 1066MHz RAM
- 64-128GB Solid-State Disk
- Gigabit Ethernet Networking
- 802.11N Wireless Networking
- Integrated Sprint/AT&T WWAN
- Bluetooth 2.1 + EDR
- iSight Webcamera
- Backlit Keyboard
- 9-Cell Battery*
- SDHC Reader
This would not require a feat of engineering, although I’m certain that Apple could work their usual magic and include some tremendously innovative features in this notebook. These features exist in many notebooks available today (such as the Sony VAIO SZ, ThinkPad X200/300) but prove to be flawed choices as they do not run OS X and lack the polish I expect from a laptop, which is why I’m an Apple buyer in the first place. An optical drive? Who cares about an optical drive? The world’s thinnest notebook? I don’t need it. Simply put, I want a small and powerful laptop that can handle a long day of on-the-go use and be backed by the operating system I can’t live without.
* To keep with the svelte and clean design of Apple notebooks, a smaller battery can be included and the larger 9-cell high-capacity battery would be left as a CTO option.
Benchmarking: Samsung 64GB Solid-State Disk
There has been a huge amount of hype and misinformation in the solid-state drive debate as of late and whether it’s a technology that’s ready for primetime; I recently purchased one with my newest computer and want to offer some real-world tests. The drive in question is a Samsung 64GB SATA SSD (1.8″, Model No. MCCOE64G8MPP) which came along with my ThinkPad X200, surplus from the thin-and-light X300 I’m sure. It’s a SLC (single-level cell) drive which offers faster transfers and a longer lifespan than the cheaper MLC drives that are coming onto the market, but I’ll delve into those differences a bit more later on. First, let’s see how the drive performs…
In some basic testing with the HDTune benchmarking utility, the Samsung drive performed admirably. With an average read speed of 67MB/s and a peak speed of 88MB/s, the drive offers about twice the performance of a standard 5400RPM SATA laptop hard disk. Where the drive really shines is the almost non-existent access times on your data. In this test, the average seek time was 0.3ms where a traditional notebook is comes in at 15-20ms (or about 50-60x slower). Read/write performance also does not suffer from the pitfall that platter-based drives do, which is that information reads at the same speed regardless of where the data is physically on the drive.
The file read/write benchmarks told the same story as the standard read test. When using the 64MB file size, the drive offered consistent performance peaking at about 100MB/s reading data and 90MB/s writing. Comparing this to the tests of the reference Seagate hard-disk drive, it was consistently more than twice as fast as the traditional drive peaked at 40MB/s (HDD benchmark charts are provided at the end of the article). Boot times are not a terribly relevant or accurate way to gauge a computer’s performance, but since gamers/nerds are always clamoring for them, I’ll include them anyways. With the SSD, a the laptop booted to the Windows login screen in 34 seconds and at the desktop with all startup items loaded in a total of 39 seconds. With the HDD, those same tasks were completed in 46 seconds and 58 seconds respectively. Both of these tests were with the same drive image running Windows Vista on an Intel Core 2 Duo 2.4Ghz notebook computer.
As for the SLC vs. MLC debate referenced earlier, it’s all a matter of cost. The best performing SSDs on the market are SLC drives. SLC drives offer better performance, lower power consumption and a longer-lifespan (100,000 write/erase cycles per sector as compared to 10,000 cycles on an MLC drive). MLC (multi-level cell) drives are cheaper to manufacture and are quickly becoming popular because of the lower price point. The lifespan argument loses its utility when one takes into account that 10,000 write/erase cycles is averaged/leveled out through the drive’s own firmware so the same cells aren’t constantly being rewritten (and since SSDs have a near-instant access time, there is no ill-effect on performance). Also, the useful life of a consumer notebook computer is surely less than that of the drive. In either case, a solid-state disk can greatly enhance the performance and battery life of a notebook, but it does come at a hefty cost.
Seagate HDD Benchmarks
Sprint EV-DO, Mac OS X, GPS, and you.
I’ve been a customer of Sprint’s Mobile Broadband service for quite a while and have wanted to whip up a how-to on getting it to work well on OS X for a while but never got around to it. However, since I’ve gotten intrigued with the idea of GPS, I thought it was time to detail how Sprint/Verizon EV-DO works with OS X, and how you can use it as a nifty global positioning device.
While OS X 10.4 and 10.5 have built-in support for ExpressCard and USB 3G networking devices, it does not give you all the features of the card nor the ability to complete the initial service activation. Earlier this year, Sprint began to offer companion software and drivers for their EV-DO equipment for OS X users called “Sprint SmartView”. The software gives you access to more detail about your usage, what network you’re connected to, and GPS services (which we’ll get into later). With this software, you can now complete data card firmware updates and activate service obviating the use of virtualization of Windows or borrowing a friend’s computer for that. My only real issue with it is that doesn’t act like a Mac application, as you can tell immediately when it installing a desktop shortcut (not a dock shortcut, a desktop shortcut) and by the various interface inconsistencies. Otherwise, it’s a pretty good step by Sprint – you can download the SmartView software here – Sprint Downloads.
However, GPS is the main point of this post. With the new connection manager comes the ability to use the A-GPS functionality of all Sprint EV-DO cards to locate yourself. To use the basic location function, launch the SmartView software and click on the “GPS” drop-down and it will acquire a signal and locate you. You can click the shortcuts there to find yourself on Google Maps and each icon will take you to a different search such as restaurants and Sprint locations near you. Neato. But the most useful function of this would be to get directions and track yourself. Since the software will create a NMEA port on your device that will pipe the location data into another program that can use it. For this tutorial, we’ll use Google Earth since everyone loves Google Earth. The only sticking point here is that to use GPS, you’ll have to subscribe to “Google Earth Plus” which is $20 a year – $1.67 a month, don’t be cheap, pay for it.
To enable NMEA output, click the icon that resembles a ‘play button’. Now, launch Google Earth Plus and wait for it to load completely and log-in. Now go to the “Tools” menu and and select “GPS”. This will bring up a settings window like the one pictured on the right. Click on the “Realtime” tab and select “NMEA”. From here, you will want to check the “Automatically follow the path” radio box and choose how often you want to poll the card for new location coordinates (six to ten seconds works well). Click “Start” and you’ll see Google Earth pan to your current location and follow you as you move in your car and of course this works on the go as your EV-DO service is more than sufficient to pull down the maps/satellite imagery on the fly.
Now you’re ready to use this to get directions and find businesses around you based on your current location anywhere you go with your Mac laptop. Don’t forget that you can also track a trip by saving your path in the “Places” menu. The GPS function does not eat much of your battery, however, Google Earth can be CPU intensive at times, so it might be advantageous to bring a charger or second battery along with you.
Have questions? Leave them in the comments and I’ll try update the post.
iTunes Visualizer – Seven Years Later
Many years and many software updates ago, the iTunes visualizer was a very prominent feature of the application. It was used in television ads to illustrate the power of the iMac G3 coupled with the the iTunes jukebox/CD-burning application that was miles ahead of MusicMatch and Windows Media Player. However, as the version number climbs for iTunes, the visualizer has declined in importance, cast away and buried in the ‘View’ drop-down.
When using the visualizer on a current Intel-based machine, the visualizer operates fine (ignoring the fact that it hasn’t changed since 3.0) and is mesmerizing as always. However, could somebody give me a reason why a task that was a cake-walk for a 500Mhz G3 from seven years ago is consuming 126% of the available CPU cycles from a Core 2 Duo portable?
Are they running the old visualization code from the PowerPC version in emulation? What on earth can make this so taxing on the CPU? For reference, I’ve embedded the thirty-second spot Apple ran in 2001 for the iMac G3 – great ad by the way.










